Some Successful Projects
The billboard and outdoor advertising market size has grown strongly in recent years. Globally it is expected to grow from $390.77 billion in 2023 to $410.82 billion in 2024 at a compound annual growth rate (CAGR) of 5.1%. When on the one hand global agencies are making handsome money from outdoor advertisements, on the other hand, a survey of outdoor advertising hoardings has suggested that Nagpur Municipal Corporation (NMC) should increase the hoarding rent by 6 times. It reveals that the hoarding rent charged is very low compared to other metro cities. If NMC implements the proposal submitted in the survey, its revenue can increase from a meager Rs3 crore to Rs23 crore per annum.
The current revenue model of NMC's advertisement department is earning a meager Rs2. 92 crore per year, while Amravati civic body's income is Rs. 31 crore. With this background, Nagpur Municipal Corporation took the initiative to improve the revenue collection and we provided the digital support in developing a web portal for sky sign management of NMC.
Achievements
1. nmcnagpurskysign.co.in is a first-of-its-kind software developed in Maharashtra for any municipal corporation.
2. nmcnagpurskysign.co.in is a traditional billboard management and online registration/bill collection system designed for billboards/hoardings usually displayed on highways and streets. One of the advantages of static billboards for outdoor advertising is their ability to reach an enormous audience. Furthermore, static billboards display the same message and do not share space with other advertisers, giving your ad more exposure to potential customers. Our static billboards allow you to level up your advertising game in terms of size and quality. Civic Outdoor’s supersite roadside billboards are a perfect choice when considering billboard advertising in Nagpur. These billboards offer you 10+ square meters of prime advertising space in high-traffic locations, allowing you to generate brand awareness boldly and effectively.